what we do
We have a track record in Thought Leadership, hosting cross-industry meetings and calling on experts to provide clients with useful information moving forward. Why not browse our library of past reports?
Pose us a question
What drives us is working with talented people who share our passion for excellence. We work hard to be an indispensable part of our clients’ teams, providing brave, creative ideas and valuable connections to unlock the potential of their brand or campaign. In order to do this we have created a strong senior team, directly involved in our clients’ business.
Through our own extensive experience in the industry, involvement in the Healthcare Communications Association, input from our global partners in The Health Collective Network, relationships with senior stakeholders and initiatives such as the Darwin Debate, the senior team is uniquely placed to provide counsel, innovative ideas and solutions to clients. Pose us a question; bring us a problem; tell us about your biggest opportunity and we will put our heads together to create a bespoke solution.
Darwin Debates
In 2010 RDC launched The Darwin Debate initiative, exploring the opportunities and challenges of social media and digital communications for UK pharma. Whilst many agencies have been quick to provide solutions, RDC has focused on acquisition of knowledge to ensure clients’ needs are met and their fears don’t come true.
Report 1 - A Marketing Perspective Report 2 - Compliance, Medical & Regulatory Perspective Report 3 - A MarComms Review Report 4 - Building a Digitally Fit Pharmaceutical Company Report 5 - Return on Engagement Report 6 - Industry Reputation and Trust PMCPA Digital Guidance
All files are presented in PDF format.
Consumer Insights
As part of our commitment to sharing insights into consumer thinking and behaviour we commissioned a detailed piece of qualitative and quantitative research. The work was conducted by ICM Research and explores the factors that influence consumers’ behaviour and decisions when treating common ailments.
This file is presented in PDF format.
RDC Opinion
Insight hub
In order to explore more deeply latest guidance and changes to healthcare delivery we hold client workshops hosted by specialist speakers. The objectives of the workshops are to reflect on current practices and debate ongoing challenges and opportunities.
Digital Communication
Equity and Excellence
All files are presented in PDF format.
