
Which piece of work are you most proud of?
Two campaigns: A Matter of Urgency for Astellas Pharma and launching the first vaccine for cervical cancer in the UK with Sanofi Pasteur MSD.
What makes you laugh?
Dara O Briain, Peep Show and situations I often find myself in when I’m convinced I’m part of some fly on the wall documentary.
What inspires you?
I am celebrating a decade with RDC this year and am still inspired everyday by our clients, the work we do to support them and our talented team. Also, Manchester City (sometimes).

What inspires you?
I am excited every day by the latest developments in our ever-changing industry, particularly: digital avenues, localisation, and academic prediction of behavioural change.
What is your favourite restaurant?
Matsuba in Richmond – a fabulous Japanese restaurant.
If you weren’t working in healthcare comms, what would you be doing?
Working as a behavioural psychologist.

Which piece of work are you most proud of?
The British Coffee Association - we have demonstrated a strong shift in beliefs as well as a striking shift in media coverage with a 24% increase in positive/balanced reporting over the past four years.
What is your favourite film?
Big Fish – intriguing, moving, and always prompts a few tears.
What do you think is the most exciting area of change in healthcare at the moment?
As someone who feels passionately that the patient or consumer should be at the heart of everything that we do, I am delighted by the growing attention that social media is now receiving from the healthcare industry.

What makes you laugh?
Lots! Laughing every day is very important.
What do you think is the most exciting area of change in healthcare at the moment?
There is so much change that will revolutionise how we do business and operate that it’s hard to pick just one area. However a drive to better understanding the discrete and separate needs of communities or individuals at a local level in order to change their behaviour is something that will be critical for the industry. Retailers have been taking this approach for years; so there’s plenty of test cases for us to learn from.

If you weren’t working in healthcare comms, what would you be doing?
I would be trying to make a go of a really good Tex-Mex restaurant with everything based on fresh produce and accompanied by very good Tequila and a Sangrita chaser!
What is your favourite film?
I love 'The Graduate' with a very young Dustin Hoffman and super Simon & Garfunkel sound track-- both timeless.
What frustrates you?
Indecisiveness and people I can't trust.

People and the England Rugby Team lifting the world cup trophy... in 2015!
What do you think is the most exciting area of change in healthcare at the moment?
In the UK, the increased focus on public health and health outcomes, particularly within local communities. And globally, increasing access to healthcare.
What frustrates you?
Inertia.

Which piece of work are you most proud of?
As a journalist leaking the recommendations of the Health Select Committee on the then NHS Reforms, a story picked up by the Nationals and earning me award nominations; as RDC Media Director the incredible amount of coverage which the team generates on a weekly basis; and as a script writer winning an award at BAFTA for writers new to television.
What is your favourite media brand?
Apple - iPhone, iPad, iPod, iLoveit!

If you weren’t working in healthcare comms, what would you be doing?
Writing books for children.
What makes you laugh?
My niece and god-daughter.
What inspires you?
Knowing the difference an impactful campaign can make for patients.

What is your favourite restaurant?
If I’m staying local, Brocca – a really cosy Italian restaurant in St Margarets, that does an amazing lasagne. But the best restaurant I’ve EVER eaten in was also an Italian, in Ravello on the Amalfi coast – bit difficult to just pop there for a meal after work though!
What makes you laugh?
A dry sense of humour (personified by David Mitchell). Fawlty Towers, Father Ted. Peep Show, Inbetweeners.
What inspires you?
Indirectly contributing to improving patients’ lives by raising awareness of, and increasing access to new treatments. People who have overcome adversity to succeed. Pizza. Chocolate.

If you weren’t working in healthcare comms, what would you be doing?
Probably working in HR or being a teacher as I not only like working with a range of people with different skills and knowledge but also helping people to progress and learn.
Which piece of work are you most proud of?
The ‘A Matter of Urgency’ campaign which increased understanding of the symptoms of overactive bladder; it’s amazing to see an idea really come to life and positively impact on a patient.
What is your favourite film?
The Untouchables with Sean Connery – shows my slightly unhealthy obsession with Sean!

Which politician do you most admire?
Our illustrious London leader, Boris Johnson. His foot is never far away from his mouth, but I love his enthusiasm, candour and no nonsense approach.
What frustrates you?
Excuses.
Which piece of work are you most proud of?
This year, I'm most proud of my team's efforts in getting a preliminary, positive NICE guidance in our national newspapers. Who says our media doesn't like a good news story once in a while?