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Supporting clients during cost constrained times…
Many companies, both within and outside pharma, are trying to create efficiencies and cut costs. However they, reasonably, want the same quality and results they have come to expect from [...]
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If I could change one thing. . .
. . . I would encourage more pharma marketers to `think national, act local’ when it comes to future marketing- communication strategies. Why? – Because it contributes to better patient [...]
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Troubled times…?
Great to hear Stephen Whitehead, Chief Executive of the ABPI, talk with pride and passion about the work of the pharmaceutical industry at the HCA Conference last week http://www.hca-uk.org/news/conf2011.html. He [...]
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