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Have an exit strategy…
We are becoming more and more aware that when it comes to Pharma engagement with Social Media, building an exit strategy is imperative. It is absolutely the responsibility of Pharma [...]
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Supporting clients during cost constrained times…
Many companies, both within and outside pharma, are trying to create efficiencies and cut costs. However they, reasonably, want the same quality and results they have come to expect from [...]
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If I could change one thing. . .
. . . I would encourage more pharma marketers to `think national, act local’ when it comes to future marketing- communication strategies. Why? – Because it contributes to better patient [...]
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