UK Ethical Healthcare Key Personnel

Sarah Swift

Associate Director

Sarah is a senior strategic counsellor with more than 15 years experience in national and international healthcare communications.  She specializes in strategic market development creating high-level partnerships to overcome negative marketplace dynamics that threaten the expansion of new healthcare markets and the uptake/adoption of new technologies.

Tracy Willmott
Associate Director

Tracy has led varied public relations, advocacy development and medical education programmes through pre-launch, launch and post-launch product phases. She has experience of working with charities on disease awareness campaigns and with the National Institute of Clinical Excellence on product approval.