International Healthcare Case Studies

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Project Name: Think Eyegiene
Date: 2008
Client Name: Bausch & Lomb

A viral campaign compelling 18–35–year–olds to visit Bausch & Lomb's healthy eye website, www.thinkeyegiene.com, helping them to look after their lenses and prevent eye infection. The campaign promoted using lens solution and positioned B&L's new, translucent solution bottle as a means of keeping adequate supplies. Think Eyegiene! (Bausch & Lomb)

Project Name: Get "Clued In" To Severe Sepsis
Date: November 2009
Client Name: Eisai Europe

Communicating to and motivating internal audiences during a busy time when pharmaceutical companies are downscaling and transitioning through periods of change is a challenge.  Different languages found a common theme in an internationally recognised board game which allowed attendees to instantly engage with the game and accelerated them into the topic of diagnosing and managing sepsis, a complicated condition to deal with.  The result was so well received that the event if being repeated to a wider audience outside the brand team.